5 Best AI Tools for Marketing (2024)
The business world is changing fast.
80% of marketers believe that AI will completely change marketing by 2025. That’s a big deal!
That’s why I’ve spent much time testing different AI tools. Now, I’m ready to share what I’ve learned with you.
The tools I will talk about are the best on the market.
Whether you’re experienced or just starting, this guide will help you.
Let’s take a look at the best AI tools for marketing. 👀
These tools are changing the way we do marketing. And they’re doing it in a big way!
Best AI Tools for Marketing
1. Sprout Social
Sprout Social simplifies and improves social media marketing with user-friendly AI tools and insightful analytics.
Sprout Social stands out among AI marketing tools. It’s super intuitive.
It improves not only marketing but also your entire business process.
When I first visited the homepage, I was overwhelmed by the information.
Sprout Social is quite expensive at $249 per month. 💸
However, they offered me a 30-day free trial period without me having to provide my credit card details.
This extended trial period is rare and helpful.
The platform supports multiple languages and offers five different languages.
Signing up was easy as it quickly links to your social media.
You can connect to Instagram, Facebook, TikTok, Twitter, LinkedIn, and Pinterest.
The dashboard is easy to use.
There are many tools for managing social media. These include publishing tools, engagement analytics, and various reports.
I liked that I could easily schedule posts. You can also do bulk scheduling for all profiles.
The smart inbox for messages is also great. It’s perfect for businesses that rely heavily on social media marketing.
It has an AI-driven customer feedback tool that filters messages with feedback or reviews.
Additionally, its publishing calendar is helpful. It organizes the posts and manages approvals.
The reports give deep insights into social media campaigns. You can even compare them with those of the competition.
Sprout Social is easy to use once you get the hang of it, but it’s not for beginners.
There are so many tools that it can seem overwhelming at first. 😅
A simple guide for new users would make it easier to get started.
Pros and Cons of Using Sprout Social as AI Tool for Marketing
Pros
Cons
2. Jasper AI
Jasper AI streamlines the copywriting process for marketers with its user-friendly interface and various creative templates.
Jasper AI stands out in the world of AI copywriting tools.
It’s perfect for creating marketing copy, blogs, YouTube scripts, and more.
Searching for a good writing tool? Check out the best AI tools for writing in 2024.
You can try the software for free for 7 days, but a valid credit card is required to start the trial. 💳
I found the dashboard truly easy to use. It’s straightforward and not complicated.
When I tried Jasper, it impressed me.
It has over 50 templates for different kinds of copywriting. These include email ads, print copy, and more.
I decided to test the template for scripting a video ad.
You tell the AI the key benefits of your product, add a CTA button, and choose your target audience.
Jasper even comes up with catchy CTA titles and tags on its own.
The script it creates is good and to the point. It even adds visual ideas to the ad, which is a nice touch.
You can also upload a campaign brief to Jasper.
It then creates lots of different campaign content at once. This includes blog posts, social media captions, and press releases.
Jasper also has a chat function.
It’s useful for quick questions.
But it’s not as advanced as ChatGPT.
Jasper is also great for brainstorming. If you get stuck, it suggests trending topics and keywords. 💡
Jasper AI is perfect for fast, high-quality copywriting.
You do have to do your research, but Jasper’s copy is excellent.
Pros and Cons of Using Jasper AI as AI Tool for Marketing
Pros
Cons
3. Influencity
Influencity offers an extensive influencer database and detailed analytics to efficiently manage and analyze influencer marketing campaigns.
Influencity is an impressive tool for influencer management.
It has a vast database of around 170 million influencers worldwide. This is ideal for planning influencer campaigns.
The tool offers over 60 functions. Together with the powerful search engine, these functions greatly help influencer marketing. 🔍
Influencity offers filters such as engagement and follower quality for finding high-quality influencers.
I found the platform easy to use. It’s well-organized and uncluttered.
While there is no free plan, I liked the 7-day trial period where no credit card details were requested.
To get started, only some basic company information was required.
The platform also contains a helpful guide to facilitate the learning process.
I used Influencity to find tech influencers for our brand.
As part of the test phase, I received 30 credits for finding influencers.
The filters helped me to narrow and refine my search. The results were accurate and met my needs.
Yet, I could only see three results with the free trial, which felt limiting.
I was also able to analyze the influencers’ profiles.
The analytics were detailed. They showed engagement rates, audience interests, and more. 📈
They even included KPIs and the percentage of dubious followers, which was helpful for decision-making.
Managing social media campaigns through Influencity was seamless.
It even gave me the influencers’ email addresses, which saved time.
The tool is easy for beginners. You don’t need to be an expert to use it.
It’s simple but also has advanced features for effective marketing.
Pros and Cons of Using Influencity as AI Tool for Marketing
Pros
Cons
4. Brand24
Brand24 monitors the web and social media for brand mentions and provides detailed insights into your online presence.
Brand24 is my first choice when it comes to tracking mentions on the internet.
It’s a top-notch tool for social media monitoring.
This tool crawls the internet, including blogs, news, videos, podcasts, and social media. 🕵️♂️
It finds mentions of crucial terms for your business.
I’ve also used it to keep track of our brand, competition, and specific keywords.
Brand24 does not offer a free plan, but the 14-day trial period was sufficient to test the functions.
In addition, no credit card details were required, which I liked.
Although, I had to sign up with my business email address, which can be cumbersome for some.
Setting it up was easy. I simply entered my email and the terms I needed to track. This created a new project on the dashboard.
The dashboard shows mentions and reach, but the trial version only shows limited data. Full access to public mentions requires a paid plan.
By linking Facebook and Instagram, I got more detailed mentions reports. 🔗
The tool also analyzes sentiment and shows whether mentions are positive or negative.
It also provides a detailed analysis of phrases and mentions.
This includes a presence rating and a breakdown of mentions on different platforms.
I was also able to identify influencers talking about my terms. It is great for targeted marketing.
Though it only considers brands and companies, the filters are limited.
It was easy to create reports in PDF and infographic format. This is ideal for sharing data with the team in an engaging way.
However, Brand24 is purely a social media listening tool.
Unlike other tools like Sprout Social, it doesn’t have features like publishing, scheduling, or comment management. 📅
Pros and Cons of Using Brand24 as AI Tool for Marketing
Pros
Cons
5. MarketMuse
MarketMuse enhances your content strategy with analytics and topic suggestions for improved search engine performance.
MarketMuse is an AI tool for content marketing and keyword planning.
It analyzes content, suggests topics, and develops content briefs. This helps brands and agencies create better content.
The colorful design of the website is a real eye-catcher. 🌈
MarketMuse can be tested free of charge for 7 days without needing a credit card.
However, you will need a business email address to sign up. This might be inconvenient for some people.
Getting started with MarketMuse is easy.
I entered a keyword or URL, and the tool started analyzing it.
Using the ‘Research’ option, I was able to add a keyword and URL, and the AI compiled a list of terms for me to improve my content.
The ‘Topic Navigator’ helped me find keywords to improve the performance of my website in search engines.
However, it’s not as detailed as a dedicated keyword research tool.
Searching for a dedicated keyword research tool? Check out the best AI tools for keyword research in 2024.
The ‘SERP x-ray’ function shows the top 20 websites for a keyword.
It allowed me to see what others are doing and where I can improve my content.
I could also compare my keyword with the competition using a heat map.
Red boxes indicate topics that the top competitors do not cover. It is ideal for creating in-depth content.
It can be tricky for first-time users, especially with the limited free trial.
Also, the ‘Reports’ and ‘Optimize’ functions take time to load. ⏳
Pros and Cons of Using MarketMuse as AI Tool for Marketing
Pros
Cons
What Are AI Marketing Tools?
AI marketing tools are a big deal in today’s digital marketing world.
These tools use Artificial Intelligence to make marketing more resourceful and efficient.
So, what exactly are these tools? They’re software that automates complex marketing tasks.
They use machine learning and data analysis. 📊
It helps marketers to make decisions based on data instead of just guessing.
These tools do many things. They analyze how customers behave and predict market trends.
This gives deep insights that were hard to get before.
They also personalize how we talk to customers by understanding what each individual likes.
It makes marketing campaigns more targeted and effective. 🎯
AI tools are a great help when creating content. They create content suitable for different platforms and comply with SEO rules.
This saves time and ensures that the content appeals to the audience.
In social media, these tools analyze a lot of data.
They understand how people think about a brand, track engagement, and identify trends.
It helps to optimize marketing strategies in no time at all. 🚀
Comparing AI Marketing Tools: Which One Suits Your Needs?
Choosing the right AI marketing tool is crucial.
There are so many of them, and each one is different.
In our search for the best AI tools for marketing, we’ve found that each tool has something unique to offer.
That’s why it’s essential to compare them carefully. 🤓
| Feature | Sprout Social | Jasper AI | Influencity | Brand24 | MarketMuse |
| Social Media Management | Yes | No | No | No | No |
| AI-Powered Content Creation | No | Yes | No | No | No |
| Influencer Management | No | No | Yes | No | No |
| Web & Social Media Monitoring | Yes | No | No | Yes | No |
| SEO Optimization | No | Yes | No | No | Yes |
| Analytics & Reporting | Yes | Yes | Yes | Yes | Yes |
| Content Scheduling | Yes | No | No | No | No |
| Automated Insights | Yes | Yes | Yes | Yes | Yes |
| Personalization Features | Yes | Yes | No | No | No |
| Competitive Analysis | Yes | No | No | Yes | Yes |
| Trend Identification | Yes | No | No | Yes | Yes |
| Multi-Language Support | Yes | Yes | Yes | No | No |
| Campaign Performance Tracking | Yes | No | Yes | Yes | No |
| Keyword Research & Analysis | No | Yes | No | Yes | Yes |
| Try Now | Sprout Social | Jasper AI | Influencity | Brand24 | MarketMuse |
Why Do Marketers Need AI Tools?
AI tools help to make smart decisions and implement strategies effectively.
With these tools, marketers can be more creative and achieve better results.
They help them stand out from the competition.
Let’s look at why AI tools are a must in modern marketing. 🧐
1. Data-Driven Decision Making
In marketing, it is essential to make decisions based on data.
AI tools play a significant role in this. They analyze vast amounts of data.
This helps marketing experts to make the right decisions. 🎯
AI tools such as MarketMuse help to make sense of everything.
They analyze the content and show what works best. It is the key to developing successful strategies.
AI tools can do more than just basic analysis.
They predict trends and customer behavior.
This is very important for marketers. It means they can be ahead of changes and not just react to them.
2. Improving Personalization for Customers
Personalization in marketing is the key. It’s about making every customer feel special.
AI tools make marketing messages more relevant and interesting for every customer.
Tools like Jasper AI look closely at customer data. They find out what customers like and what they do.
It helps marketers to create messages that appeal to every customer.
AI is also great for content creation. It can suggest what topics and styles to use. 📝
It ensures that the content is engaging and appeals to different groups of people.
On social media, tools like Sprout Social AI are also helpful.
They recognize what works best on social media for different groups.
This helps create a social media plan that appeals to every part of your audience.
3. Gaining Competitive Edge through Analysis and Insights
It is also crucial to be ahead of the competition.
AI tools play a major role in this. They help you understand your brand’s position and see what your competitors do.
Tools like Brand24 are great for this. They track how people see your brand online. 👁️🗨️
They also show how you compare to others in your market.
It’s beneficial for adapting your marketing plans on the fly.
AI tools also predict future trends and what customers will want next.
So you can plan not only for today but also for the future.
4. Content Optimization and SEO
Creating the right content is a major challenge.
AI tools are a great help, especially when creating content that stands out and reaches the right people.
Tools like MarketMuse are changing the way we think about content. 🔄
They show what topics are hot and what your audience is looking for.
They also guide you in designing your content that appeals to search engines.
AI tools are helpful in identifying what’s missing from your content.
They compare your work with others and show you where you can improve.
5. Managing Social Media Effectively
Social media is the key to marketing. Using it correctly is super important.
AI tools are changing the way we manage social media. They can do more than just post updates.
They can help you understand and improve your social media game.
Tools like Influencity specialize in influencer marketing.
They are good at identifying and managing relationships with influencers – an essential part of a modern social media strategy. 🤝
It helps brands find the right influencers, track campaign performance, & measure the impact of their social media collaborations.
AI tools also keep track of trending topics and viral content.
This allows marketers to target their content to what is trending and engaging, ensuring relevance and higher engagement rates.
6. Cost-Effective Marketing Solutions
Saving money and still achieving good results is great. AI tools are perfect for this.
They make marketing more efficient and cost-effective. 💰
That means you can achieve more without spending too much.
AI tools automate many tasks. These include things like sifting through data and sorting customers.
They can even create content.
This automation means that fewer staff are needed, saving money.
These tools are also great for targeting the right people. They ensure that your marketing hits the mark.
This means you don’t waste money on things that don’t work.
AI also helps you to use your marketing budget wisely. It looks at customer behavior and trends.
It helps you decide where to spend your money. You end up spending smarter, not just more.
AI tools can also grow with your business. They adapt as your needs change.
Why Should You Use AI Tools for Marketing?
AI tools for marketing are essential to keep up in the fast-moving digital marketing scene.
They do a lot. They perform repetitive tasks and make sense of huge amounts of data.
That means smarter decisions and better marketing strategies.
They’re ideal for tailoring content to your customers’ wishes and managing social media. 📱
Plus, you’ll always be one step ahead of your competitors with detailed analytics.
Using AI tools saves you time and money. This leads to more effective marketing and a better return on your spending.
Whether creating catchy content or keeping an eye on your online reputation, AI tools offer an efficiency you won’t find elsewhere.
FAQ
How to Use AI for Marketing?
To use AI in marketing, you must first choose an AI tool that fits your requirements, e.g., writing content or analyzing social media.
Then, integrate this tool into your marketing plan.
It will automate tasks, give you valuable insights, and help you tailor your approach to each customer, making your marketing smarter and more effective.
How Will AI Change Marketing?
AI will change marketing in a big way.
It will make the personalization of messages to customers even better and predict trends more accurately.
Marketing will become more efficient and get to the heart of what customers want.
This means savvier marketing strategies and better connections with target groups.
I’m an AI enthusiast who loves to scour the world of Artificial Intelligence and share the latest updates with you. I’m all about exploring the mind-boggling potential of tech, especially the mystical realm of Web 3.0. When I’m not geeking out, you’ll find me capturing fleeting moments or experimenting with new recipes that may or may not be edible.
